Community Opinion Survey Results

Purpose of Study

To provide the city with a statistically reliable understanding of its residents’ satisfaction, priorities and concerns as they relate to services and facilities provided by the city. Ultimately, the survey results and analyses presented in this report will provide council and staff with information that can be used to make sound, strategic decisions in a variety of areas, including service improvements and enhancements, measuring and tracking internal performance, budgeting, policy, and planning.

True North Research

To assist in this effort, the city selected True North Research to design the research plan and conduct the study. Broadly defined, the study was designed to:

  • Identify key issues of concern for residents, as well as their perceptions of the city.
  • Measure residents’ overall satisfaction with the city’s efforts to provide municipal services, and their satisfaction with a variety of specific services.
  • Gather opinions on topics such as public safety and neighborhood issues.
  • Evaluate perceptions of local government and customer service.
  • Determine the satisfaction with and effectiveness of the city’s communication with residents.
  • Collect additional background and demographic data that is relevant to understanding residents’ perceptions, needs, and interests.

View the 2012 Community Opinion Survey Report for additional details.